This time we had the chance to try some new technique’s for the Innogy Idealab. The part of the company that focusses on tickling everyone’s brains and seeing what comes out of it. They help those ideas come to fruition. What is great about the Idealab is that they let us be innovative with their brand. How cool is that! So we bought a 3D printer, made a huge studio and got a load of paint and then started this project. We took the 2D line of the Innogy brand and made it an important part of the story. The innovation line connects all different parts of Innogy and the Idealab. It activates new parts of the animation every time. We made one big innovation machine to tell the story of the Innogy Idealab.